University of Technology, Arts and Design

Álvaro Varona González

  • Usability and user experience teacher
  • User Experience Manager at Grupo SM

Degree in Advertising and Public Relations. PhD in digital design for children, Advertising. With more than 20 years of experience in digital product design, usability and user experience (UX), he has lead design teams at companies such as Biko, Prisa, MARCA, QDQ media. He currently works as Corporate Manager of User Experience at Grupo SM. Since 2012, he has edited publications on the app, “Generation Apps,” in which he analyzes resources for parents and teachers interested in the use of mobile apps. He has worked on web design for EL PAIS, AS,, Cadena SER,,, and